First Bahrain and Orangetheory Fitness – Team Up to Introduce Innovative Fitness Concept at El Balcon

First Bahrain Real Estate Development Co. is happy to announce their partnership with Orangetheory Fitness, a highly popular, global fitness franchise., They will be opening the first branch in El Balcon, located in Seef – next to City Center. This collaboration between two leading companies is set to bring a new and innovative fitness option to the mall.

First Bahrain, known for their expertise in commercial, residential, and industrial real estate development, has chosen Orangetheory as their latest tenant at El Balcon. “We are excited to have Orangetheory Fitness as our newest addition to El Balcon’s diverse list of tenants,” commented Omar Al Temiemy, Chief Executive Officer of First Bahrain. “Their unique and effective fitness concept aligns perfectly with our vision of providing top-quality services to our customers and enhancing their overall experience at our mall.”

One of the world’s fastest-growing franchise companies (with over 1,500 studios worldwide), Orangetheory Fitness is a heart rate-based, total body group workout combining science, expert coaching, and technology to help members achieve their desired results. Designed to be effective and efficient, the classes boost metabolism, burn fat and calories, build strength and confidence, and improve overall fitness.

Heart rate zone training allows Orangetheory coaches to deliver a more personalized experience. They draw upon their experience in group fitness classes to ensure members of all fitness levels and abilities can be successful and continually challenge themselves for more results.

This new branch at El Balcon marks their first location in Bahrain, and they are eager to bring their fitness expertise to the community. “We are thrilled to partner with First Bahrain and expand our reach to Bahrain for the first time,” stated Faisal Al Hamdan, representing Orangetheory. “We are confident that our innovative fitness concept will be well-received by the people of Bahrain and we look forward to making a positive impact on their health and wellness journey.”

The highly anticipated opening of the new Orangetheory branch at El Balcon is scheduled for the coming year, promising an unparalleled fitness experience for all. For media inquiries and/or more information about the grand opening of the studio, please contact